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Tik Tok is the most popular social media in the world with over 1.5 billion downloads on the App Store and Google Play. It started in just 2017 with users able to share 15-second videos; however, it now boasts over 500 million users and the videos take only fifteen seconds or more. Although it is a platform to have fun, now business owners can also grow their businesses on TikTok Business.

TikTok business is a free app specifically made for businesses to create videos that are similar to short-form video clips seen on Vine and Instagram. Businesses can use it to launch products, sell a product, promote a movie or other events, and much more. In this article, we will explore some of the benefits of the TikTok business and various ways you can trend on the platform.

What’s TikTok?

TikTok is a social media app that allows users to create and share short videos. TikTok (pronounced TICK tock) has become so popular that people have now made the challenge, competitions, and even giveaways on the app. By 2021, TikTok has a billion monthly active users. That’s more than every other social media app combined, according to the market research firm CIRP.

How Can Businesses Use Inbound Marketing For TikTok Business?

TikTok is a way businesses can market products to a larger audience and attract new customers. Businesses use it in a variety of ways which include:

  1. Sharing your products or services
  2. Promote special offers or discounts.
  3. Exhibiting your talents in any niche you specialize in.
  4. Create great content for your brand
  5. Finally to give customers a reason to come back and do more TikTok.

How To Make The Most Of Tiktok For Business

If you wish to use TikTok Business, you have to sign up, and then you can upload videos, add hashtags, and engage with your fans or clients the way you see fit and the good news is that it’s free.

If you have an Instagram account, you can easily add videos from the video-sharing site TikTok. Videos from TikTok often appear in your Instagram feed. It’s a great way to promote your Instagram content as well as TikTok. People can share your videos from their own TikTok accounts down to their Instagram accounts.

This year, people using TikTok can also run advertisements and/or posts via the platform. But you don’t have to run sponsored posts. Users can also make money right off their videos if they choose to do sponsored posts. For more information, please visit the TikTok Business page.

There is a way to upload videos directly to your TikTok profile; however, it isn’t really popular. The TikTok business dashboard allows users to post content, or create a custom profile.

Create A Personal Account

After you create a business account on your TikTok account, you’ll be asked which business you want to set as your target market.

To start a business in Nigeria, you’ll need to make sure you have all the legal requirements completed. Then, you can sign up, and get your business name, contact information, and an ID number. You can also choose a business profile picture.

You will also be required to set up an enterprise e-mail address and mobile number. You can connect them to your company’s main e-mail and mobile number respectively.

TikTok Trends For Business

Although participating in the latest business trend will ultimately build you a brand, grow you a fan base, and earn you more clients, people must also understand that consistency is the key to successful growth on TikTok. As stated here are some of the most popular trends:

#1. Music Mix; music artists of all genres post cover versions of popular songs and make them your own.

#2. Memes.

#3. TikTok will broadcast live.

#4. TikTok video challenge. Use the following guideline to paraphrase the Original section:

#5. TikTok food challenge.

Just consistently keep posting content.


TikTok isn’t just for people to entertain themselves; it’s a serious tool for companies to create awareness, build relationships, and drive purchases. In this post, we talked about what the hottest topics are in the app.

If you have any questions, feel free to leave them in the comments section below, and we will answer your questions to the best of our ability. We wish you the best of luck, and we’re glad to be of service to you as well! Subscribe now to stay updated on our posts regularly in order to boost your personal and business brand or contact us and we will respond immediately.


Author davzia

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