Staying up to date with the latest social media trends is essential for business success. And when it comes to Instagram, that means finding new ways to circumvent its algorithm. For example, Instagram has been known to make adjustments to its algorithms which can sometimes limit how many people see your content. But don’t worry – we have some tips and tricks for you! In this article, we will share some of our best practices for getting your content seen by more people no matter what happens on Instagram’s platform.
Instagram Algorithm Meaning
Instagram’s algorithm is the procedure that determines what content appears in a user’s feed, and where it ranks. It affects all users’ Explore Page, Reels Feed, hashtag pages, and Instagram Explore tab. The Instagram algorithm is an automated system that updates content shown on the app based on various metrics. The most important factors in determining whether a post will be seen are its viewership and engagement rates.
Instagram’s algorithm changed over time based on a specific rule. In the past, it was simple to calculate Instagram’s ranking. The algorithm looks at two factors when determining whether or not your post/content is worth seeing: its importance and how engaged the audience seems to be.
1. The number of likes and comments on your content
2. The number of times your content has been re-shared
This algorithm was very successful – it was easy to use and had a high impact. However, because of its simplicity, users were able to game the system by liking and commenting on their own content in order for it to be more visible.
This has been having a negative effect on the site because people are starting to like and comment on their own posts. This change was made quite recently, but it had a big impact on how well the algorithm worked. The platform became more complicated to use, which hindered users’ ability to access content that would be seen by other Instagrammers. In order for content to appear in someone’s feed, they have to either pay for promotion or create something that is visually appealing – both of which are easier said than done.
The Instagram algorithm is constantly updated, and with every update, Instagram is tweaking the algorithm to make it better and better. It will take a few updates for Instagram to perfect it. Instagram uses a complex algorithm to determine which posts to show on the feed. However, there are many tricks you can use to increase your visibility on Instagram. We will share with you 9 tips that will help you outsmart the platform’s algorithm but first, you need to optimize Your Profile Pictures And Bio, Make sure your profile pictures and bio look good enough for Instagram users to see them at a glance, but also be concise so people don’t have time wasted scrolling down if they don’t want to read what is written. Use images that represent who you are as a business or individual – this makes it easier for potential customers or clients to find information about you without having too much trouble digging through content.
Now we have gotten that out of the way, let’s focus on the tips and strategies you can use to always outsmart the Instagram algorithm.
Related Article: Social media as marketing strategies
Tricks And Strategies For Instagram Algorithm Growth
1. Publish stories Regularly
Instagram has been urging its users to post stories on their feeds frequently in the past few months. This decision has made your content more likely to be seen by people, but it also means that you may not have received as much engagement from those who saw it. To ensure your best stories are always published on your profile, make sure they’re included in the content you post and that the “recommend on Facebook” button is always enabled.
Instagram Stories can have a powerful and immediate impact on your audience. This is easily seen; however, they are also beneficial to your Instagram account’s visibility. They will push it into the followers’ feeds themselves, as well as promote it on their own behalf. In short, Stories will help you stay active and engaging on Twitter. This makes your profile more visible to followers who are interested in what you’re up to – making it a valuable tool for staying connected with people.
2. Consistently Go Live
Similar to Stories, Instagram live helps you get in touch with more people. In addition, they’ll also be shared more widely and get translated into other accounts, which can increase your reach even more. Instagram will give your videos a higher priority in the order they appear on the site, which translates to more views and followers. By experimenting with live video, you can increase your chances of success on Instagram
Instagram’s latest algorithm changes to prioritize live video sharing over polished videos. This means that the platform is less concerned with aesthetics and allows for more candid content. Live is about being who you are, without feeling pressure to project a certain image or persona.
3. Focus On Quality Photos
Instagram’s ranking algorithm is designed to promote content that is visually appealing to viewers. This means that popular posts will be ranked higher due to their popularity on the platform. The algorithm constantly changes, so you need to stay up-to-date with what works and what doesn’t in order to rank high on Instagram.
If you want your content to be seen, it is important to take photos that look their best. There are many applications available for iPhones and Android devices which can help improve the appearance of your photographs. You can also experiment with different editing techniques to find what works best for you.
4. Frequently Publish More Video Content
According to Instagram, videos are viewed more frequently than photos. One would assume this is because videos are easier to watch and provide an instant snapshot of an experience. So don’t let the algorithm dissuade you from making a profit through video content since it’s likely being seen more often than photos. This could suggest that they are treated the same, but there is a clear reason why you should pay attention to videos.
Remember the advice we gave about creating eye-catching content? By auto-playing your video into people’s followers’ feeds, you’re arguably guaranteed to achieve this goal no matter where you are.
5. Be Persistent
It is evident that publishing more content on Instagram will result in greater visibility. However, this is not the end of your efforts. Every post must include a clear call to action for followers to take action. If you’re just sharing a photo, make sure that it has a clear call to action: “Shop now!”, “Follow me” or “Learn more”.
In order to effectively communicate with your followers, including motivating them to take action and interact with your posts, incorporating effective engagement techniques will help. If they enjoy what you have shared, this is likely to result in increased share rates as well.
6. Crate Eye Catching Captions
The Instagram algorithm favors clear, concise captions that capture and hold a user’s attention.
Do not use:
“This is my photo”
“I like this photo”
“Look at the great shot I took”
These are the best burgers in town, say the locals ###
“I’m glad you liked it.”
“I saw how my creative team came up with a great look” and many more.
7. Do Giveaways Or Online Contest
Increasing engagement on your website can be achieved by incorporating contests and giveaways into your content strategy. This will help to generate some initial traffic for your account.
Social media contests are still common, however, it is important to be aware of the rules and regulations associated with them before entering. Additionally, contest entries that do not adhere to stated guidelines can often lead to negative consequences.
8. Use Relevant Hashtags
Using an appropriate hashtag can help attract attention to your posts in seconds. Utilizing hashtags in your content will help you reach a wider audience by making your posts easily searchable. By incorporating product and community hashtags as well, you are taking into account the various factors that contribute to creating online buzz.
9. Always Monitor Your Timing
Making use of Instagram’s algorithm is most effective when posting during specific periods, as the platform favors content that will be seen by its target audience.
Instagram is a competitive platform, and if your posts don’t get noticed by the algorithm, they might not be seen as important or influential. To ensure that your posts reach more people on Instagram, you need to keep in mind the different factors that influence its performance and tailor your brand’s specific strategy according to this. This will help you achieve greater visibility for yourself on Instagram
Instagram is the most popular social media platform with over 1 billion active users. It can be very effective to reach your target market by understanding what they want and using content that will engage them. Following these simple steps should help you achieve success on this powerful channel. If you need assistance, please contact us for more advice and we would be happy to provide additional resources to help grow your social media account